Australians are living longer. Most organisations are still designing for shorter lives. Is yours MatchFit?
We work with leaders across business, industry and government — where longevity is reshaping work, customers and products.
See us in action
Innovation Unleashed —
Spark Festival, 2023.
A half-day keynote, panel and workshop session — reimagining longevity and care, led by Anne-Marie Elias and Dr Abby Bloom.
This is not a marginal issue.
It requires a fundamental economic shift.
Products, services and workforce strategies built for a world that no longer exists. Most organisations design around shorter lifespans and linear careers.
Longevity exposure isn't on most risk registers — yet. It will reshape customer behaviour, workforce composition and product relevance.
Australia's longevity economy will exceed $110 billion by 2026–27. Organisations that become MatchFit will capture disproportionate growth.
Most leaders know longevity matters. Very few have the life-course literacy to act — and design products that miss the market entirely.
Awareness is key —
but not enough.
Most leaders know longevity matters. Few have mapped its full scope — across their workforce, their products, their customers. PrimeLife does that work with you, and turns it into decisions you can take to the board.
Built for leaders
across sectors.
We work with leaders who see longevity for what it is — not a demographic footnote, but a defining strategic challenge and opportunity. We partner with leaders across business, industry and government — across the sectors where it bites first, and the functions where decisions get made.
Sectors
Roles
Three years of insight.
Now yours to act on.
We built the research, ran the roundtables, gathered the data, connected the leaders. What emerged is the MatchFit Framework — longevity insight, turned into board-level action.
From insight to impact —
a three-stage pathway.
Three stages. One clear pathway. Most organisations know longevity matters — very few have the framework to act on it.
Ready to find out if your
organisation is MatchFit?
Most don't know where longevity is hitting them hardest — yet. A single conversation will change that. No obligation. Just clarity.