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Our mission is to transform the way we age, live, care and “retire”.

About PrimeLife Partners

We collaborate with a diverse range of partners, including corporates, NGOs, universities, and government seeking innovative solutions in addressing  the challenges and opportunities of living longer.

We work alongside policymakers to advocate for improved outcomes, both in Australia and internationally.

We are dedicated to supporting longevity economy entrepreneurs and startups, connecting them with a network of advisors, mentors, and investors.


Our Focus

PrimeLife Partners is dedicated to transforming how we age, live, care, and retire by building and advocating for a resilient longevity economy ecosystem in Australia. Our focus is on addressing the urgent challenges of living longer through four key pillars:

Financial Security

Promote the need for improved financial security in retirement.


Highlight the care needs and gaps of our ageing population.


Recognise the urgent need for affordable housing solutions.


Advocate for the evolving consumer market and longevity economy.

WHY NOW – The Opportunity

👉🏼 The Asia Pacific Silver Economy is predicted to hit US$4.56 trillion by 2025 (Ageing Asia)

👉🏼 Our Silver Economy market will grow from around $60bn in 2021-22 to more than $110bn by 2026-27 (PM&C 2023)

👉🏼 Australia’s intergenerational transfer of wealth will reach $3.5 trillion over the decade

According to the ABS, 2025-2030 are critical years where we will see:

👉🏼 The peak growth of over 65s and over 85s from 2026-2030

👉🏼 An exponential increase in the 85+ cohort between 2023 and 2031.

👉🏼 More people living alone which has triggered a growing loneliness epidemic.

Our Team


Chair, non-executive director and leader in innovation, commercialisation, deeptech, digital transformation, social impact, health and ageing.

PrimeLife Partners founded by two highly experienced and respected experts, Dr. Abby Bloom and Anne-Marie Elias, our company represents over 60 years of combined expertise in this vital field, both in Australia and on the international stage.

Our founders are leaders in the longevity economy and are fervent believers in the transformative power of innovation in longevity.

Dr. Abby Bloom, with an extensive background as a chair, non-executive director, and leader in innovation, commercialisation, deep tech, digital transformation, social impact, health, and ageing, brings a wealth of knowledge and a visionary approach.

Anne-Marie Elias, a Fellow at UTS, NED, and as a Venture Partner and Senior Policy Adviser, is a passionate advocate for change and disruption, with a deep commitment to leveraging data and  technology to transform the way we solve complex problems.

PrimeLife Partners engages in a range of activities aimed at accelerating Australia’s lagging response to longevity. With 2030 being the pivotal year in which Australia will be home to more people 65 and over than 18 and younger, we have an urgent longevity imperative. 


Fellow UTS, NED, Venture Partner, Senior Policy Adviser. Passionate about change,  enabling tech, and innovation in longevity and care.

Our Approach

We are building an Australian longevity economy ecosystem that brings together leading innovators and entrepreneurs, investors and researchers, government and industry and consumers.

Events and Media

Australia’s first Longevity Economy Ecosystem Meet Up.

On 9 May 2024 we held the first meetup supported by Harbour City Labs with special guest speakers Dr Catherine Ball Scientific Futurist and author of Converge and Mark Pesce Futurist and Inventor.

We were inspired by the people who are working on transforming the way we age, care, live and retire.  




Innovation Unleashed : Reimagining Longevity and Care

In November 2023, PrimeLife Partners held a half day combined keynote, panel and workshop session, led by Anne-Marie Elias and Abby Bloom (Primelife Partners) as part of Spark Festival.

Over 55’s in Australia hold over $1.5 trillion in wealth (2/3 of total) and will:

● Outnumber under 18’s by 2030.

● 95+% plan to age in their own homes and

● by 2030 will be retiring and drawing down on their super, yet most lack financial advice needed to ensure the care and home they will need as lifespans approach 100.

● Australia has effectively run out of carers.

Innovation is urgently needed to address what is already recognised as a crisis. Australia lags peer nations who have a clearly defined longevity & care ecosystem, and the

● policies that encourage and support innovation,
● corporate-applied research pathways, and
● dedicated funds to grow technology solutions

PrimeLife Partners Spark Festival event  Innovation Unleashed inspired, ideas and innovations to solve these critical challenges.

Photo’s and video clips of our event speakers and panelists are below.


Spark Overview
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Abby Bloom
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Super Fierce
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Financial security - Phil Moffitt - Aware Super
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Startups changing the wold
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Lucinda Brogden
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Mark Pesci
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Carrie Hamilton
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Bernard Salt
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