Transforming the way we age, live, care, work and retire.

We’ve built an Australian longevity economy ecosystem that brings together leading innovators and entrepreneurs, investors, researchers, government and industry and consumers.

The Four Pillars of Longevity

PrimeLife Partners is dedicated to transforming how we age, live, care, and retire by building and advocating for a resilient longevity economy ecosystem in Australia. Our focus is on addressing the urgent challenges of living longer through four key pillars:

Financial Security

Promote the need for improved financial security in retirement.

Care

Highlight the care needs and gaps of our ageing population.

Housing

Recognise the urgent need for affordable housing solutions.

Consumer

Advocate for the evolving consumer market and longevity economy.

We collaborate with a diverse range of partners, including corporates, NGOs, universities, and government seeking innovative solutions in addressing  the challenges and opportunities of living longer.

We work alongside policymakers to advocate for improved outcomes, both in Australia and internationally.

We are dedicated to supporting longevity economy entrepreneurs and startups, connecting them with a network of advisors, mentors, and investors.

The Longevity Opportunity

👉🏼 The Asia Pacific Silver Economy is predicted to hit US$4.56 trillion by 2025 (Ageing Asia)

👉🏼 Our Silver Economy market will grow from around $60bn in 2021-22 to more than $110bn by 2026-27 (PM&C 2023)

👉🏼 Australia’s intergenerational transfer of wealth will reach $3.5 trillion over the decade

According to the ABS, 2025-2030 are critical years where we will see:

👉🏼 The peak growth of those aged over 65s and over 85s from 2026 to 2030

👉🏼 An exponential increase in those aged 85+ between 2023 and 2031

👉🏼More people living alone which has triggered a growing loneliness epidemic

👉🏼 Australia’s intergenerational transfer of wealth will reach $3.5 trillion over the decade

Spark Overview
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Abby Bloom
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Anne-Marie
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Super Fierce
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Financial security - Phil Moffitt - Aware Super
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Startups changing the wold
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Lucinda Brogden
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Mark Pesci
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Carrie Hamilton
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Bernard Salt
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