Australia's longevity advisory practice

Australians are living longer. Most organisations are still designing for shorter lives. Is yours MatchFit?

We work with leaders across business, industry and government — where longevity is reshaping work, customers and products.

See what we see Book an intro call
2030
1 in 5 Australians will be over 60.
$110B+
The longevity economy by 2026–27 — up from $60B in 2021–22.
$3.5T
Intergenerational wealth transfer, already underway.

See us in action

Spark Festival.

Save the Date
Monday 21 September
PrimeLife Partners · 2-hour event
Time & venue to be confirmed. Register your interest now.
Express your interest →

Innovation Unleashed

Hosting events on longevity including keynote, panel and workshops led by Dr Abby Bloom and Anne-Marie Elias.

Why organisations can't afford to wait

This is not a marginal issue.
It requires a fundamental economic shift.

The Design Gap

Products, services and workforce strategies built for a world that no longer exists. Most organisations design around shorter lifespans and linear careers.

The Risk You Can't See

Longevity exposure isn't on most risk registers — yet. It will reshape customer behaviour, workforce composition and product relevance.

The Opportunity Being Missed

Australia's longevity economy will exceed $110 billion by 2026–27. Organisations that become MatchFit will capture disproportionate growth.

The Knowledge Gap

Most leaders know longevity matters. Very few have the life-course literacy to act — and design products that miss the market entirely.

Why we built it

Awareness is key —
but not enough.

Most leaders know longevity matters. Few have mapped its full scope — across their workforce, their products, their customers. PrimeLife does that work with you, and turns it into decisions you can take to the board.

Who we help

Built for leaders
across sectors.

We work with leaders who see longevity for what it is — not a demographic footnote, but a defining strategic challenge and opportunity. We partner with leaders across business, industry and government — across the sectors where it bites first, and the functions where decisions get made.

Sectors

Financial Services Care & Health Housing & Property Consumer Government Industry & Peak Bodies Not-for-Profit

Roles

Strategy Risk Investment & Finance Marketing & Customer People & Culture Operations Product
Our journey

Three years of insight.
Now yours to act on.

We built the research, ran the roundtables, gathered the data, connected the leaders. What emerged is the MatchFit Framework — longevity insight, turned into board-level action.

The Foundation
We built Australia's largest cross-sector longevity community — connecting leaders, innovators, researchers and government. The Spark Festival was our flagship event, bringing the longevity economy to life at scale.
Research & Roundtables
Published Longevity 2030. Hosted leadership roundtables across Financial Security, Housing, Care and Consumer. One finding was unanimous: organisations need to act — and most don't know where to start.
Strategic Advisory Practice
PrimeLife Partners is now Australia's dedicated longevity advisory practice — and we're bringing our community back together.
The new model

From insight to impact —
a three-stage pathway.

Three stages. One clear pathway. Most organisations know longevity matters — very few have the framework to act on it.

1
Awareness
LongevityU
2
Diagnostics
MatchFit Diagnostic
3
Action
Strategy + Innovation
The next step

Ready to find out if your
organisation is MatchFit?

Most don't know where longevity is hitting them hardest — yet. A single conversation will change that. No obligation. Just clarity.

Book an intro call See the framework →