Transforming the way
we age, live, care, work and retire.
We collaborate with a diverse range of partners, including corporates, NGOs, universities, and government seeking innovative solutions in addressing the challenges and opportunities of living longer.
We work alongside policymakers to advocate for improved outcomes, both in Australia and internationally.
We are dedicated to supporting longevity economy entrepreneurs and startups, connecting them with a network of advisors, mentors, and investors.
Our Focus
PrimeLife Partners is dedicated to transforming how we age, live, care, and retire by building and advocating for a resilient longevity economy ecosystem in Australia. Our focus is on addressing the urgent challenges of living longer through four key pillars:
Financial Security
Promote the need for improved financial security in retirement.
Care
Highlight the care needs and gaps of our ageing population.
Housing
Recognise the urgent need for affordable housing solutions.
Consumer
Advocate for the evolving consumer market and longevity economy.
WHY NOW – The Opportunity
👉🏼 The Asia Pacific Silver Economy is predicted to hit US$4.56 trillion by 2025 (Ageing Asia)
👉🏼 Our Silver Economy market will grow from around $60bn in 2021-22 to more than $110bn by 2026-27 (PM&C 2023)
👉🏼 Australia’s intergenerational transfer of wealth will reach $3.5 trillion over the decade
According to the ABS, 2025-2030 are critical years where we will see:
👉🏼 The peak growth of over 65s and over 85s from 2026-2030
👉🏼 An exponential increase in the 85+ cohort between 2023 and 2031.
👉🏼 More people living alone which has triggered a growing loneliness epidemic.
Our Team
DR ABBY BLOOM
Chair, non-executive director and leader in innovation, commercialisation, deeptech, digital transformation, social impact, health and ageing.
PrimeLife Partners founded by two highly experienced and respected experts, Dr. Abby Bloom and Anne-Marie Elias, our company represents over 60 years of combined expertise in this vital field, both in Australia and on the international stage.
Our founders are leaders in the longevity economy and are fervent believers in the transformative power of innovation in longevity.
Dr. Abby Bloom, with an extensive background as a chair, non-executive director, and leader in innovation, commercialisation, deep tech, digital transformation, social impact, health, and ageing, brings a wealth of knowledge and a visionary approach.
Anne-Marie Elias, a Fellow at UTS, NED, and as a Venture Partner and Senior Policy Adviser, is a passionate advocate for change and disruption, with a deep commitment to leveraging data and technology to transform the way we solve complex problems.
PrimeLife Partners engages in a range of activities aimed at accelerating Australia’s lagging response to longevity. With 2030 being the pivotal year in which Australia will be home to more people 65 and over than 18 and younger, we have an urgent longevity imperative.
ANNE-MARIE ELIAS
Fellow UTS, NED, Venture Partner, Senior Policy Adviser. Passionate about change, enabling tech, and innovation in longevity and care.
Our Approach
We are building an Australian longevity economy ecosystem that brings together leading innovators and entrepreneurs, investors, researchers, government and industry and consumers.
Events and Media
Upcoming Events
Australia’s Longevity Economy
The Longevity Market is a huge opportunity for Australian innovation and hiding in plain sight.
Australia’s Longevity Economy (the so-called ‘Silver Market’) will grow from $60 billion in 21-22 to more than $110 billion by 2026-27. Experts predict that by 2030 the over-50’s market in the US will be worth over US$12.6 Trillion, accounting for 40% of the US economy and US$4.6 Trillion in AsiaPac by 2025.
If you haven’t started to think about how you can tap into this growing market, it’s time. Whatever your sector (financial services, insurance, home care, government, industry, technology) there’s almost certainly an opportunity for you.
Longevity Economy meetups
If you are an investor, innovator, entrepreneur or startup working on improving financial security, housing security, access to care, health and wellbeing for the 45+, then you need to be there! Our meetups are an opportunity to network with researchers, startups, investors, industry and consumers to build an Australian longevity economy ecosystem.
Past Events
On 3 September 2024 over 100 people attended the PrimeLife Partners event at Stone and Chalk as part of Spark Festival. Special guest speaker, Practical Futurist, Mark Pesce and Australia’s longevity experts, Anne-Marie Elias and Dr Abby Bloom of PrimeLife Partners, shared the compelling data on the 45+ demographic and the opportunities for the Longevity Economy
The Longevity Market is a huge opportunity for Australian innovation and hiding in plain sight. Australia’s Longevity Economy (the so-called ‘Silver Market’) will grow from $60 billion in 21-22 to more than $110 billion by 2026-27. Experts predict that by 2030 the over-50’s market in the US will be worth over US$12.6 Trillion, accounting for 40% of the US economy and US$4.6 Trillion in AsiaPac by 2025.
See Mark Pesce’s talk Longevity Economy Opportunities
View the unedited video at UTS Startups LinkedIn
Australia’s first Longevity Economy Ecosystem Meet Up.
On 9 May 2024 we held the first meetup supported by Harbour City Labs with special guest speakers Dr Catherine Ball Scientific Futurist and author of Converge and Mark Pesce Futurist and Inventor.
We were inspired by the people who are working on transforming the way we age, care, live and retire.
Innovation Unleashed : Reimagining Longevity and Care
In November 2023, PrimeLife Partners held a half day combined keynote, panel and workshop session, led by Anne-Marie Elias and Abby Bloom (Primelife Partners) as part of Spark Festival.
Over 55’s in Australia hold over $1.5 trillion in wealth (2/3 of total) and will:
● Outnumber under 18’s by 2030.
● 95+% plan to age in their own homes and
● by 2030 will be retiring and drawing down on their super, yet most lack financial advice needed to ensure the care and home they will need as lifespans approach 100.
● Australia has effectively run out of carers.
Innovation is urgently needed to address what is already recognised as a crisis. Australia lags peer nations who have a clearly defined longevity & care ecosystem, and the
● policies that encourage and support innovation,
● corporate-applied research pathways, and
● dedicated funds to grow technology solutions
PrimeLife Partners Spark Festival event Innovation Unleashed inspired, ideas and innovations to solve these critical challenges.
Photo’s and video clips of our event speakers and panelists are below.
Events and Media
Upcoming Events
The Longevity Market is a huge opportunity for Australian innovation and hiding in plain sight.
Australia’s Longevity Economy (the so-called ‘Silver Market’) will grow from $60 billion in 21-22 to more than $110 billion by 2026-27. Experts predict that by 2030 the over-50’s market in the US will be worth over US$12.6 Trillion, accounting for 40% of the US economy and US$4.6 Trillion in AsiaPac by 2025.
If you haven’t started to think about how you can tap into this growing market, it’s time. Whatever your sector (financial services, insurance, home care, government, industry, technology) there’s almost certainly an opportunity for you.
Past Events 2024
Special Guest Speaker : Theresa Lim Longevity Coach | Innovator & Sustainable Growth Champion |
Pitch and ask : Great to see so many entrepreneurs willing to pitch ideas and get excited about the prospect of connecting with other entrepreneurs and innovators.
Australia’s Longevity Economy – What’s in it for you?
The Longevity Market is a huge opportunity for Australian innovation and hiding in plain sight.
Australia’s Longevity Economy (the so-called ‘Silver Market’) will grow from $60 billion in 21-22 to more than $110 billion by 2026-27. Experts predict that by 2030 the over-50’s market in the US will be worth over US$12.6 Trillion, accounting for 40% of the US economy and US$4.6 Trillion in AsiaPac by 2025.
If you haven’t started to think about how you can tap into this growing market, it’s time. Whatever your sector (financial services, insurance, home care, government, industry, technology) there’s almost certainly an opportunity for you.
It’s a not-to-be-missed opportunity to hear from Australia’s longevity experts, Anne-Marie Elias and Dr Abby Bloom of PrimeLife Partners, on the data on the 45+ demographic and the opportunities for innovation in the Longevity Economy.
Past Events 2024
Australia’s first Longevity Economy Ecosystem Meet Up.
On 9 May 2024 we held the first meetup supported by Harbour City Labs with special guest speakers Dr Catherine Ball Scientific Futurist and author of Converge and Mark Pesce Futurist and Inventor.
We were inspired by the people who are working on transforming the way we age, care, live and retire.
Past Events 2023
Innovation Unleashed : Reimagining Longevity and Care
In November 2023, PrimeLife Partners held a half day combined keynote, panel and workshop session, led by Anne-Marie Elias and Abby Bloom (Primelife Partners) as part of Spark Festival.
Over 55’s in Australia hold over $1.5 trillion in wealth (2/3 of total) and will:
● Outnumber under 18’s by 2030.
● 95+% plan to age in their own homes and
● by 2030 will be retiring and drawing down on their super, yet most lack financial advice needed to ensure the care and home they will need as lifespans approach 100.
● Australia has effectively run out of carers.
Innovation is urgently needed to address what is already recognised as a crisis. Australia lags peer nations who have a clearly defined longevity & care ecosystem, and the
● policies that encourage and support innovation,
● corporate-applied research pathways, and
● dedicated funds to grow technology solutions
PrimeLife Partners Spark Festival event Innovation Unleashed inspired, ideas and innovations to solve these critical challenges.
Photo’s and video clips of our event speakers and panelists are below.
