Publications
2024 - A Year in Review

We launched Australia’s longevity economy ecosystem.
We built the first AI Longevity Data Analytics tool- ADAPT
Over 350 people attended our events in 2023 and 2024
Check our Year in Review to see the highlights of 2024 and what we have planned for 2025.
White Paper: Longevity 2030 – A Global Crisis and Opportunity
We are living longer than ever before. Longevity 2030 is a demographic, social and economic turning point. It signals both a profound challenge and an unparalleled opportunity, globally. The World Health Organization predicts that by 2050, the global population aged 60 and over will double to 2.1 billion people, with those aged over 80 tripling to 426 million. Similarly, in Australia, 20% of the population will be aged 65 or older by 2030. By 2050 this group will represent 25% of the population (Intergenerational Report 2020), challenging the adequacy of pension systems, healthcare, and the workforce. This is the beginning of powerful and world-changing demographic trend that will continue beyond 2030 until at least 2050. The time to prepare our society and economy is now.
Longevity Economy Roundtable Series 2024
PrimeLife Partners’ leadership as Australia’s first company focussed exclusively on the Longevity Economy and on bringing together innovators and leaders across sectors, has been warmly received and supported by attendees at our roundtables.
PrimeLife Partners is hosting a series of roundtables based on our white paper – Longevity 2030- a global crisis and opportunity. The 2024 roundtables included – Financial Security in the Era of Longevity, Housing Security in the Era of Longevity, and the Securing Care and Supporting Carers. The Reimagining Consumers Roundtable will be held in 2025.
It is time to define and accelerate Australia’s Longevity Economy.
Financial Security in the Era of Longevity
The Financial Security in the Era of Longevity roundtable, hosted by PrimeLife Partners, was attended by leaders in the fields of finance, social impact, academia and innovation.
The objective of the Roundtable was to expose and explore the challenges and opportunities in one of the 4 pillars of Australia’s Longevity Economy, Financial Security. With Australians living longer, the Roundtable focused innovative financial products, inclusive policies, and a holistic and life course approach to financial security in the era of longevity.
The Roundtable had specific objectives, including: Endorsing the urgent need to focus on Australia’s longevity economy, not just ageing; Highlighting the priority challenges to financial security for Australians living longer, including those currently left behind; and Exploring convergent socioeconomic and demographic trends exacerbating the financial situation
of those approaching or already in retirement
Participants rated the Roundtable highly and valued the opportunity to exchange insights with participants who brought other perspectives.
Download here: Summary Financial Security in the Era of Longevity Roundtable
Housing Security in the Era of Longevity
The Housing Security in the Era of Longevity roundtable, hosted by PrimeLife Partners, was attended by leaders in the fields of housing, finance, social impact, academia and innovation.
The objective of the Roundtable was to expose and explore the challenges and opportunities in one of the 4 pillars of Australia’s Longevity Economy, Housing Security. With Australians living longer and an existing housing crisis, the Roundtable focused on innovative housing solutions and financial products, inclusive policies, and a holistic and life course approach to longevity.
Participants rated the Roundtable highly and valued the opportunity to exchange insights with participants who brought other perspectives. A Housing Security reference group has been formed to advise and collaborate on the development of a paper on Housing Security in the Era of Longevity.
Securing Care and Supporting Carers in the Era of Longevity
Securing Care and Supporting Carers in the Era of Longevity, the third roundtable in the Longevity Series, addressed one of the most critical challenges Australia faces today: ensuring all Australians have accessible, available and affordable care, when and where needed. The objective of the Roundtable was to expose and explore the challenges and opportunities in Securing Care and Supporting Carers. Securing care is a cross-generational challenge that affects people of all ages. The participants in the Care roundtable included
CEOs, executives and directors or leading care organisations and a wide range of innovators pioneering solutions to the care crisis.
Participants rated the Roundtable highly and valued the opportunity to exchange insights with participants who brought other perspectives. This report summarises the outcomes of the Roundtable on 22 October 2024, sponsored by Care and Living at Mercer. A reference group has been formed to advise and collaborate on the development of a paper on Securing Care and Supporting Carers in the Era of Longevity.
Download the Summary paper here