The data tool
AI longevity data,
mapping a significant demographic.
The leading AI driven data and insights tool on Australia's 45+ demographic — mapped by local, state, and national data. The evidence base behind our changing population.
Data and insights
The 45+ generation,
customised to your organisation.
Most public longevity data stops there. ADAPT zooms in — from national headlines to local, state and federal-level data — so organisations and policymakers can see exactly where the 45+ shift is landing, and how fast.
Built by PrimeLife Partners with the University of Wollongong's Capstone Program, ADAPT turns Australia's longevity demographics into something you can actually query, map and act on.
Who it's for
Built for the people
who have to act on it.
ADAPT is being developed for use cases across three audiences — each needing the same thing: longevity data at the level decisions are actually made.
Use case 01
Industry
Map customer and workforce exposure to the 45+ shift — by region, by market, by location — and design products and strategy around what the data shows.
Use case 02
Government
See the longevity shift in the jurisdictions you govern — for policy, services and planning that match the population on the ground.
Use case 03
Corporate
Bring local-level longevity evidence into board papers, risk registers and strategy — replacing assumption with data.
Built with
The University of Wollongong
Capstone Program.
ADAPT was built in 2024 with the University of Wollongong's Capstone Program — pairing PrimeLife's longevity expertise with student engineering talent to create the first AI-driven data tool of its kind in Australia. It's an MVP, and it's growing: new use cases across industry, government and corporate are in development.
Put the data to work
Data is the start.
Strategy is the point.
ADAPT shows you where longevity is landing. PrimeLife helps you decide what to do about it. A single conversation connects the two.