Insights
The intelligence behind the framework.
Research, roundtables, data and a lifetime of longevity expertise — the evidence base behind the MatchFit Framework, and the rooms where it took shape.
Featured research
Research report
Longevity 2030 —
the report that started it.
Australia's flagship longevity programme. Three years of data and cross-sector analysis, distilled into one question for every organisation: are you designed for the population that's actually coming?
Read Longevity 2030 →Australians will be over 60 by 2030 — the demographic shift the report maps, sector by sector.
2024 – 2025
Cross-sector roundtables.
Where the framework took shape.
In 2024–2025, PrimeLife Partners hosted cross-sector leadership roundtables across three themes — the conversations that shaped the MatchFit Framework. In 2026, Resilience is next.
Roundtable 01
Financial Security
Leaders from superannuation, financial advice and retirement income explored the growing gap between product design and longer lives.
Roundtable 02
Housing Security
Developers, government and community housing leaders examined affordability and the urgent need for housing fit for longer lives.
Roundtable 03
Care & Living
Care providers, health leaders and innovators explored the care gap — and what it means for workforce, family and the broader economy.
Roundtable 04 · Coming next
Resilience
Build organisational, community and individual resilience for the longevity economy — across consumer, workforce and product. The next theme on the agenda — partners and participants welcome to help shape it.
More from PrimeLife
The Cost of Not Caring
Dr Abby Bloom's book on working while caring in the era of longevity — naming the workforce-and-caring intersection most Australian organisations are still unprepared for.
Find the book →Spark Festival
Where PrimeLife began connecting Australia's longevity ecosystem — innovators, researchers, government and industry, in one room for the first time.
Read the recap →The leadership roundtables
Closed-door sessions across all four themes. One finding came back unanimously: organisations need to act — and most don't know where to start.
See what we found →ADAPT — the 45+ dataset
Proprietary data on Australians aged 45 and over, powering the MatchFit Diagnostic. The evidence base behind every PrimeLife recommendation.
About the data →Longevity As Australia's Growth Engine — Led By Women
PrimeLife Partners featured in Forbes — Dr Abby Bloom and Anne-Marie Elias on the women-led case for treating longevity as Australia's economic opportunity.
Read in Forbes →Working while caring — the era most workplaces aren't built for
From The Cost of Not Caring: why employee care responsibilities are reshaping the workforce — and what organisations need to rethink to keep their best people.
Find the book →Watch
Innovation Unleashed —
Spark Festival, 2023.
PrimeLife's half-day keynote, panel and workshop session — reimagining longevity and care, led by Anne-Marie Elias and Dr Abby Bloom.
Want the full picture?
The research is one thing.
Acting on it is another.
A single conversation translates the evidence into where longevity is hitting your organisation hardest — and what to do first.